HEIMTEXTIL TRENDS 2020/2021
The "Big Five"
The main theme of this year’s Heimtextil trends was “Where I belong”. Several well-known design studios and photographers have examined the activities of people living simultaneously in the reality of the modern world and the virtual spaces of the Internet and social media.
The conclusions of their analytical work form a set of 5 leading trends pertaining to changes in consumer attitudes, expanding awareness, new materials and their applications, redefinition of concepts etc. More than half a year since their announcement, it is possible to look at them more critically, seeing how the global social situation has fundamentally changed the course of events and diverted attention away from some aspects, in favour of other, more important and topical ones, which constitute a practical response to these dynamic changes.
MAXIMUM GLAM aims to transfer the experiences offered by the latest digital technologies into real life. It is a glamorous trend, applying theatrical means of expression. It uses the possibilities of rendering, digital printing technologies, and also traditional craftsmanship. Spectacular, surreal effects in line with the principle of “more is more” are achieved by boldly combining various materials with an unlimited range of colour and texture effects. Fabrics and textiles couple traditional glamour, i.e. fringes and jacquard weaves, fur, lace, openwork etc., with modern gradient effects in fantastic digital prints.
This generally light colour palette is enriched with an electric, synthetic sheen, making the colours intense, saturated, and more vivid.
MAXIMUM GLAM colour palette
Finds a balance between nature and mysticism. It is the most up-to-date version of the eco-trend that seeks seclusion, perfection and purity in nature and its harmony. It skilfully uses organic textile matter, natural and raw materials from well-established, certified sources. Fabrics also refer to nature in terms of their organic structures, weaves, corrugations of fibres, imperfections such as raw, marbly, and veined elements, natural transparency, or irregularities.
PURE SPIRITUAL colour palette
This palette is largely composed of neutral earth tones, enhancing the desire to reconnect with the nature in our rapidly changing world. Deep shades of green also refer to seaweed and algae.
Values functional solutions that flexibly adapt to the new reality. This hybrid interior design and sportswear trend focuses on textiles with a smooth surface and playful graphic accents. It targets younger, urban, design-oriented consumers leading an active lifestyle. The trend is a response to the challenges of a rapidly changing world, with a particular focus on urban agglomerations. It proposes technologically advanced, practical, smart materials that facilitate everyday life, and allow for easy adaptation in the changing man-made environment. Functionality is the priority, but not at the expense of the aesthetic value.
Efficient technologies use available and renewable resources. Fabrics resemble sports equipment and clothes, use the aesthetics of technological innovations, elements such as perforations, grooves, laser quilting effects, openwork, 3D prints etc. The trend incorporates upcycling and recycling, which generate dynamic and surprising colour combinations, with the overall intensity of shades varying depending on the textures.
ACTIVE URBAN colour palette
Bold, solid, and functional palette refers to workwear and sportswear. The colour range includes clear primary colours such as blue, red, yellow or asphalt grey.
Celebrates rich historical heritage, valuing the sensual as much as the amazing. This translates into a love of luxury, glamour, decorations, and ornaments. Beauty is found in history and nature through decorative patterns defined anew. Fabrics with a traditional, historically sanctioned design, gain new, contemporary textures, resulting in extremely scenographic interior design effects.
HERITAGE LUX colour palette
The trend’s passion for the decadent past is reflected in the ubiquitous shine of the mother-of-pearl, and a palette with bloody red, ochre and sapphire playing the lead roles.
Embraces a variety of global cultural influences, drawing from the wealth of traditional craftsmanship treated with due respect and recognition. By using inclusiveness rather than appropriating patterns, it creates a new language for local craftsmanship as a part of creative integrity. The indigenous style (strong design influences from Asia, the Middle East, and African countries) meets global influences. The trend uses artisanal and decorative patterns ranging from tribal and folk to geometric and abstract ones, combining them skilfully and creating a completely new, contemporary eclecticism.
The colour palette of the MULTI LOCAL range uses hot tones of pumpkin, pepper, and honey, freely combined with cooling shades of water, navy blue and pink.
MULTI LOCAL colour palette
Are the trends still valid?
While the fashion world, especially the haute couture catwalks, is still trying to follow trendwatchers, interior design trends and broadly understood design seem to be drifting towards simpler solutions developed in reaction to the everyday life changing before our eyes. Functionality seems to be the priority, although not at the expense of aesthetic decisions.
Changes in design trends become an immediate response to the challenges of the dynamically changing pandemic-stricken world, with particular focus placed on active agglomerations. What is being proposed are technologically advanced, useful and smart materials that make everyday life easier and enable us to adapt to a changing environment, in which cleanliness, hygiene or simply the ease of sanitation and disinfection are beginning to be the priority. The global scale of the problems faced by the modern world will surely result in the skilful combination of craftsmanship and local designs to create a whole new contemporary eclecticism.