The Italian brand, represented in Central Europe by Dekoma, has changed its logo. And for a good reason, too. It symbolises a new strategy, oriented towards creating trends in design, providing inspiration and cooperating with the most creative brands and personalities from the world of design, art, fashion and architecture.
The new logo is dynamic, slightly irregular, as if drawn by human hand. It represents a new direction in the brand's development, focusing on creativity, knowledge, experience and unique skills of the Alcantara® employees as well as all those who use their products in their work, creating beautiful furniture, interiors, accessories, cars and dozens of other items. Alcantara® is chosen by such talents as Yohji Yamamoto, Formafantasma and Alberto Biasi.
One of the first actions taken by the company within the new strategy is the publication of an inspirational catalogue, first-ever in Alcantara’s® history. The publication prepared under the artistic supervision of the Italian Studiopepe contains captivating photographs by Andrea Ferrari and takes us on a journey through interiors which the brand has been helping create for over four decades. The stylish designs demonstrate the strengths of Alcantara®: beauty, quality, wide scope of application and technological innovations.
The main motif of Alcantara's® "Words of Interiors" catalogue is the story of interiors inspired by classic literary works. Five fragments of novels take us to spaces which combine the Italian style and chic with aesthetic, functional and environmental advantages of Alcantara®. We visit the relaxing Living Room, the cosy Bedroom and the Bar where human paths intersect and characters interact, and then we proceed to the Boutique, the modern temple of beauty.
The new catalogue presents the essence of Alcantara®: an indispensable part of modern life, an enticing invitation to experience the texture, colours and patterns that inspire new remarkable projects.